The Brief: Communicating technical product innovation and performance features.
Concept & Creative Direction: The Oysho Lab. A visual exploration where technical precision meets high-end aesthetics, turning functional data into engaging visual storytelling.
My Role: Concept creation, 360º Art Direction & On-set Supervision
Credits
Client - Oysho
Photographer - Abel Bueno
Director - Carlos Mimet
DOP - Biel Capellás
Creative & Art Director - Sergio Wheel
Art - Rumu Studio
Fashion - Rebeca Traspaderne
Producer - The Royal Company
Muah - Javier Ceferino
Casting - Bea Vera
Model - Emma Mene
Model - Aisha Bauza