The Brief: Building a cohesive visual identity for a community-driven activewear sub-brand.
Concept: The Modern Social Club. A narrative centered on the intersection of movement and community, capturing the lifestyle of a collective through a refined, cinematic aesthetic.
My Role: Creative Lead: Original Concept, 360º Art Direction & On-set Supervision.
Credits
Client - Oysho
Photographer - Lucho Vidales
Director - Ivan Stojiljkovic
Creative & Art Director - Sergio Wheel
Fashion - Marta Bango
Executive Producer - Eva Mongue
Production - BeSweet
Casting - Bea Vera