The Brief: A dynamic video showcasing the synergy between activewear and street style.
Concept: Concrete Runway. High-energy visuals capturing movement and fashion in urban landscapes, contrasting raw street textures with minimalist set designs.
My Role: Creative Lead: Original Concept, 360º Art Direction & On-set Supervision.
Credits
Client - Oysho
Photographer - Tomás de la Fuente
Director - Adrián Martín Salvador
Creative & Art Director - Sergio Wheel
Fashion - Maria Vernetta & Silvia Ballester
Producer - Eva Mongue
Casting - Eva Mongue