The Brief: A dynamic video showcasing the synergy between activewear and street style.

Concept:Concrete Runway. High-energy visuals capturing movement and fashion in urban landscapes, contrasting raw street textures with minimalist set designs.

My Role: Concept, 360º Creative & Art Direction & On-set Supervision.

Credits

Client - Oysho

Photographer - Tomás de la Fuente

Director - Adrián Martín Salvador

Creative & Art Director - Sergio Wheel

Fashion - Maria Vernetta & Silvia Ballester

Producer - Eva Mongue

Casting - Eva Mongue