The Brief: A multi-category Christmas campaign showcasing Sport, Mountain, Leisure, and Ski collections.

Concept: Three Journeys Home. An emotional storytelling series following different ways of returning for the holidays, blending seasonal nostalgia with technical style.

My Role: Creative Lead: Original Concept, 360º Art Direction & On-set Supervision.

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Credits

Client - Oysho

Photographer - Ignazio Lozano

Director - Carlos Mimet

Creative & Art Director - Sergio Wheel

Fashion - Alejandra Bonm

Executive Producer - Eva Mongue

Casting - Bea Vera